PPC / Google Ads Marketing

We use a combination of industry research, competitor analysis, and powerful keyword planning tools to identify the most relevant and high-converting keywords for your campaigns. Our goal is to focus on keywords that not only drive traffic but also deliver leads and sales.

We also take into account user intent—choosing keywords that align with where your audience is in the buying journey. For example, we balance broad terms for brand awareness with long-tail keywords that target ready-to-convert users.

Each keyword strategy is tailored to your business, budget, and goals. As the campaign progresses, we continuously refine your keyword list based on performance data to maximise return on ad spend (ROAS).

Yes, we manage both Google Search and Display campaigns. Each serves a unique purpose—Search Ads capture demand by targeting users actively searching for your services, while Display Ads build brand awareness by reaching users across Google’s extensive ad network.

We craft distinct strategies for each, ensuring the ad format, creative, and targeting are aligned with your goals. Whether you’re looking to drive immediate conversions or build long-term visibility, we know how to combine both campaign types effectively.

Our team ensures your budget is allocated strategically across both formats to get the best possible outcome. And if you’re unsure which one suits your goals, we’ll guide you based on data and experience.

A standard campaign setup typically takes between 3 to 5 business days. This includes keyword research, audience targeting, ad creation, budget setup, and account configuration. For more complex campaigns or multi-channel strategies, timelines may extend slightly.

Before launching, we conduct a thorough quality check to ensure all settings, ads, and tracking elements are in place and compliant with Google’s guidelines.

If you need an expedited launch for a time-sensitive offer or promotion, let us know—we’re happy to accommodate urgent timelines when possible.

Absolutely. Our team includes experienced copywriters and designers who create ad content that’s both persuasive and aligned with your brand voice. Whether it’s text-based Search Ads or visually engaging Display and YouTube Ads, we handle everything from concept to creation.

We write compelling headlines, strong calls-to-action, and benefit-driven descriptions tailored to your audience and goals. For visual ads, we craft high-quality, scroll-stopping designs that meet Google’s specs and drive clicks.

Great creative is essential to campaign performance, and we ensure your ads stand out—both in search results and across the web.

We use Google Ads conversion tracking, Google Tag Manager, and Google Analytics to monitor and attribute every conversion action—whether it’s a form submission, phone call, purchase, or other goal-specific event.

During setup, we define what counts as a conversion for your business and implement the proper tracking codes across your website or landing pages. This enables us to track campaign performance with precision.

We also offer assistance with enhanced conversions and offline conversion imports if needed. Our detailed tracking allows us to continuously optimise campaigns and prove ROI through real data.

Yes, we offer full retargeting solutions through Google Ads and the wider Display Network. Retargeting allows you to re-engage users who’ve previously visited your site but didn’t convert—keeping your brand top of mind and encouraging them to return.

We build segmented retargeting audiences based on user behavior (e.g., visited a product page, abandoned cart, or spent a certain amount of time on site). Then we serve tailored ads designed to bring those users back at just the right moment.

Retargeting campaigns are a proven way to increase conversions and make the most of your existing traffic—and we handle every aspect from setup to creative.

There’s no official minimum from Google, but for meaningful results, we recommend a starting monthly budget of at least R5,000 to R10,000, depending on your industry and goals. Competitive industries or broader geographic targeting may require higher spend.

We work with businesses of all sizes and can advise on a realistic budget during the planning phase. Our priority is ensuring your budget is used efficiently to generate real, measurable outcomes.

We also monitor daily spend closely to prevent wasted clicks and ensure your campaign stays within budget while achieving optimal performance.

We monitor and optimise your campaigns continuously. This includes daily performance checks, weekly keyword adjustments, bid and budget management, A/B testing, and monthly strategic reviews.

Our proactive management style ensures your ads are always evolving with your audience, the market, and Google’s algorithms. If we spot something that can improve performance—even mid-week—we take action.

Regular optimisation helps keep your cost-per-click low, quality scores high, and results consistent. You’ll always know we’re working behind the scenes to improve your ROI.

Yes, A/B testing is a key part of our campaign strategy. We regularly test different versions of headlines, descriptions, images, CTAs, and landing pages to see which combinations perform best.

By analysing metrics like click-through rate, conversion rate, and engagement, we identify top-performing variations and apply those insights across your campaigns.

Ongoing testing means your ads don’t go stale and are always improving based on real user behavior—not guesswork. This leads to better performance over time and a higher return on investment.

Absolutely. We provide clear, detailed reports that highlight your most important KPIs—impressions, clicks, conversions, cost-per-click (CPC), cost-per-acquisition (CPA), and overall ROI. Reports are delivered monthly or weekly, based on your preference.

We don’t just send you numbers—we interpret the data, provide insights, and recommend next steps for continued improvement. You’ll always know how your budget is performing and where we’re heading next.

Our transparent reporting ensures you stay informed, confident, and in control of your ad spend.